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This site states the following, "Why Advocare Is My Choice." We noticed that the web site also said " Aug, 2011 by AdvoGirl." It also stated " I am Bari Lee, an Advocare Independent Distributor, and my experience has been nothing short of amazing. Since starting with Advocare in October, 2009, I have lost weight, gained energy, made friends, and come up with a long term solution for health and fitness. This site has all the information you need for success including 24 day and cleanse instructions and recipes, and reviews. Biggest 24 Day Challenge Mistakes." The header had diet as the highest ranking keyword. It was followed by weight loss, weightloss, and instructions which isn't as ranked as highly as diet. The next words the site uses is directions. advocare was also included and might not be viewed by web crawlers.